Scottsdale Mint
American Craft Excellence. We transform everyday bullion into cherished collectibles through superior design, manufacturing, and attention to beauty. Professional yet approachable, timeless with modern innovation.
Brand Foundation
Brand Personality
The Scottsdale Mint brand embodies confidence, authenticity, and pride in American manufacturing. We speak with authority earned through years of experience and demonstrate our values through consistent excellence.
- Professional yet approachable
- Timeless with modern innovation
- American without being cliché
- Luxurious but accessible
- Authoritative with personality
Key Visual Principles
Our design approach transforms bullion from commodity to collectible. Every visual decision should reinforce our position as the premium American precious metals craftsman.
- Reflect the Product - Mirror the quality of our precious metals
- Stand Out - Differentiate from blue-heavy competitors
- Tell Stories - Connect to our American craftsman narrative
- Premium Feel - Elevate bullion from commodity to collectible
- Consistency - Maintain Apple-level attention to detail
Brand System Showcase
Complete brand identity system including colors, typography, and visual elements
Brand Colors
Primary Eggplant
RGB: 191, 24, 116
CMYK: 0%, 87%, 39%, 25%
Call-to-action buttons, highlights, headers (20% usage maximum)
Secondary Eggplant
RGB: 145, 18, 88
CMYK: 0%, 88%, 39%, 43%
Deeper accents, gradients, contrast elements
Pure Black
RGB: 0, 0, 0
CMYK: 0%, 0%, 0%, 100%
Primary text, high contrast elements
Light Gray
RGB: 230, 230, 230
CMYK: 0%, 0%, 0%, 10%
Backgrounds, subtle borders, supporting elements
Logo Variations
Primary Lockup
Full logo with company name, used for main brand applications
Headers, business cards, signage
Icon Mark
Standalone symbol for social media and compact applications
Social profiles, app icons, watermarks
Stacked Version
Vertical arrangement for narrow spaces and specific layouts
Vertical layouts, mobile applications
Minimal Icon
Ultra-simplified version of the logo for tiny placements where every detail matters
Favicons, small app icons, microscopic watermarks
Social Media Examples
Authentic Content
Phone photos that feel less perfect but show product, money, or behind-the-scenes moments often perform better than super polished shots
Product Focus
Show lots of product in frame - stacks, collections, and quantity communicate value and desirability to social audiences
Behind the Scenes
Manufacturing process, workspace shots, and candid moments build trust and showcase American craftsmanship authentically
Brand Foundation Deep Dive
A comprehensive look at the principles, values, and strategic thinking that form the foundation of the Scottsdale Mint brand identity.
Our Brand Promise
Scottsdale Mint promises to deliver precious metals products that exceed expectations in both quality and design. Every piece represents our commitment to American manufacturing excellence and serves as a testament to the skill of our craftsmen. This promise extends beyond the product itself to encompass every interaction customers have with our brand.
- Uncompromising quality in every detail of production
- American-made with Wyoming pride and local expertise
- Innovative designs that stand out in the marketplace
- Collectible value that extends beyond commodity pricing
- Customer service that reflects our commitment to excellence
Our promise isn't just about what we make—it's about who we are as American craftsmen dedicated to excellence.
Market Positioning
Positioned as the premier American precious metals manufacturer, we differentiate ourselves through superior design, manufacturing excellence, and a commitment to creating pieces that collectors treasure. Our positioning strategy focuses on quality over quantity, craftsmanship over mass production, and collectible value over commodity pricing.
- Premium positioning in the precious metals market
- Focus on collectible rather than commodity value
- Emphasis on American heritage and craftsmanship
- Direct-to-consumer relationships and engagement
- Thought leadership in precious metals design innovation
Brand Personality
The Scottsdale Mint brand embodies confidence, authenticity, and pride in American manufacturing. We speak with authority earned through years of experience and demonstrate our values through consistent excellence. Our personality reflects the character of our Wyoming roots—straightforward, reliable, and uncompromising in our standards.
- Confident without being arrogant
- Authentic and transparently American
- Passionate about craftsmanship and quality
- Respectful of tradition while embracing innovation
- Committed to long-term relationships over short-term gains
We're not just another precious metals company—we're craftsmen who happen to work in precious metals.
Key Takeaway
These foundational elements work together to create a brand that stands for something meaningful: American excellence in precious metals manufacturing.
Logo Usage Guidelines
Clear examples of proper and improper logo application to maintain brand consistency and integrity
Logo Clear Space
Proper spacing and sizing requirements to ensure maximum impact and readability
Adequate Clear Space
Logo maintains minimum clear space equal to the height of the 'M' in Mint, ensuring visual breathing room
Insufficient Clear Space
Logo cramped against other elements loses impact and compromises professional appearance
Color Applications
Proper use of brand colors and acceptable logo variations for different backgrounds
Proper Color Contrast
Logo colors provide sufficient contrast for readability while maintaining brand recognition
Poor Color Choices
Using logo on inappropriate backgrounds or with insufficient contrast reduces legibility
Size and Scaling
Minimum size requirements and proper scaling to maintain logo legibility at all sizes
Appropriate Sizing
Logo maintained at minimum 1 inch width for print, 120px for digital to ensure readability
Stretched & Distorted
Logo stretched improperly loses detail and professional appearance, compromising brand integrity
Visual Do's and Don'ts
Clear examples of proper and improper brand application to maintain consistency
Typography Usage
Correct application of brand typography in headers, body text, and supporting elements
Hierarchy & Consistency
Clear typographic hierarchy using brand fonts creates professional, readable layouts
Mixed Font Families
Random font mixing creates confusion and weakens brand recognition
Color Application
Strategic use of brand colors to create impact while maintaining accessibility
Strategic Color Use
Brand colors used purposefully with proper contrast for readability and brand recognition
Overuse & Poor Contrast
Too many colors or poor contrast reduces readability and dilutes brand impact
The Scottsdale Difference
See how our approach transforms precious metals from commodity to collectible
"The coins and bars you'll sell last. Scottsdale pieces aren't just investments, they're treasures."
Industry Expert Observation
Excellence by the Numbers
Our commitment to quality is reflected in every metric
Visual Identity System
Our visual identity reflects the premium quality and American heritage that defines every Scottsdale Mint piece.
Our visual identity reflects premium quality through dramatic lighting, consistent typography, strategic color usage, and professional layout principles. Every element reinforces our position as America's premier precious metals manufacturer.
Dramatic Chiaroscuro Lighting
High contrast directional lighting at 45° angles creates dimension and luxury appeal. Avoid flat, even lighting that lacks drama.
Product Hero Composition
Follow rule of thirds, use generous negative space, and maintain clear focal hierarchy. Product remains the hero in all contexts.
Environmental Storytelling
Context that supports brand narrative while maintaining focus on product. Use color reflections and props to add visual interest without competing.
White Background Standards
Pure white (#FFFFFF) backgrounds for primary product shots. Even, diffused lighting for consistency. 300 DPI minimum resolution.
Collectible Over Commodity
Photography philosophy: Make bullion feel collectible, not commodity. Showcase superior quality and craftsmanship that sets Scottsdale Mint apart.
Our Expertise
The skilled craftsmen and industry experts behind every Scottsdale Mint creation
American Craft Excellence
These guidelines are your roadmap to representing Scottsdale Mint's brand with consistency, quality, and impact. Every design should connect to our American craftsman narrative and elevate bullion from commodity to collectible.